As a 3rd generation Oriental rug expert, Mr. Haroonian has operated The Rug Warehouse since 1976. He has overseen its growth from a traditional business to a more modern one, while preserving the original values of integrity and quality that were instilled by his grandfather back in Iran.

Mr. Haroonian has traveled extensively to source rugs and to stay current on the latest designs and trends from around the world. In addition to guiding customers on a quest for the perfect rug for their home, commercial project, or a movie set, George has acted as advisor to financial and art institutions in buying and restoring rugs.

Throughout his career, Mr. Haroonian has also been active in local community affairs, with a mission of creating understanding and tolerance among people from various backgrounds. Over the years, he has been a board member and president of several community organizations and ran a community magazine. He was a founding member of the Southern California Rug Dealers Association.

Beyond his business and community commitments, George enjoys travelling locally as well as internationally and spending time with his family.

Nora Haroonian took position as Vice President of The Rug Warehouse & More in 2013, after earning her Bachelor's Degree in Political Science, and minor in Film, Television, and Media Studies at Loyola Marymount University. Nora is a dynamic member of the team as she is not only the Manager of the showroom, but her duties expand to: attending trade shows to pick out new collections for the store, maintaining the website and social media accounts, and also working directly with customers as a salesperson. She is a key figure in growing The Rug Warehouse's Trade Program, which includes meeting and dealing with Interior Designers, Architects, Set Decorators, and other members of the Trade. Nora also curates all the music that plays in the showroom!

On her spare time, Nora is an avid reader, traveler, and film/music fanatic. She enjoys exploring art museums, learning about all cultures of the world, and spending time with friends and family. 

With over two decades of experience, I am a seasoned professional excelling in sales management, customer service, shipping logistics, and marketing. Renowned as a rug specialist, I bring an exceptional understanding of rug origins, materials, and care techniques to guide clients in preserving the longevity and beauty of their rugs. Throughout my journey, I have been dedicated to delivering outstanding customer experiences and have played a pivotal role in crafting impactful marketing strategies. My passion for excellence and unwavering commitment to my roles have not only cultivated lasting client relationships but have also contributed to the growth of the industries I serve.

¡Hola! With over a decade of leadership, I excel in sales, team mentorship, and empowering client decisions. Known for enthusiasm, focus, and innovation, I'm the luxury designer's go-to, fostering ties with LA and NYC's elite. Expertise spans flat weaves, custom carpets, and natural fibers. A showroom pro, I'm tech-savvy (PC/Mac, MS Office, CRM, social media). Outside, I'm a 2x NYC Marathoner, travel lover, museum buff, yoga/spinning enthusiast, soccer fan, and cinephile. My mission: transform floor coverings and client portfolios.

The Rug Warehouse Team

Introducing the powerhouse behind our success! Behold our extraordinary team, the driving force that propels us forward with dedication and brilliance. These remarkable individuals embody the essence of hard work and intelligence, consistently surpassing expectations and conquering challenges with finesse. With each member contributing their unique skills and expertise, our team boasts an impressive 150+ combined years of experience, a testament to their unwavering commitment to excellence. Together, they form the backbone of our accomplishments, and we couldn’t be prouder to have such an exceptional group shaping our journey towards success.